Raised in a challenged community in lower St Andrew, Jamaica, Kevin Frith’s early life shaped a mindset rooted in resilience, discipline, and self-determination. From an early age, business became his focus—not as an aspiration, but as a pathway to impact.
After completing high school in Jamaica, he trained in mechanical engineering and technical engineering drawing before migrating to the United States to pursue broader business opportunities.
Building the Foundation
In 2009, Frith founded The Wizard of Business, a consultancy serving Jamaican and Caribbean-owned businesses in Connecticut and New York. Despite entering the field with limited formal exposure, the firm operated successfully until 2012 and laid the groundwork for a career in entrepreneurship and business advisory spanning more than 12 years.
Expanding Across Industries
Returning to Jamaica in 2012, Frith launched multiple ventures that strengthened his presence across consumer products, marketing, and services.
Worldwide Novelty – Licensed manufacturer and distributor of Jamaica 50 memorabilia and corporate souvenirs for local and US-based Jamaican entities.
Bar Central – Launched with Wray & Nephew Limited and expanded in 2017 through partnerships with GraceKennedy, Lasco, Seprod, and others, managing community-level marketing and distribution networks.
Credit Repair International – Founded in 2019 as the Caribbean’s first credit repair company.
Ideas Execution – Established in 2020, delivering experiential marketing and distribution solutions.
Real Estate Vision
In 2020, Frith founded TCF Holdings Limited, through which he leads the development of Sun Coast Beach Club in 12 Miles, St Thomas.
Sun Coast Beach Club is a resort-inspired, luxury residential development comprising 396 units, including townhouses, duplexes, apartments, and villas. Designed with a comprehensive suite of amenities, the project is positioned to become one of the most complete real estate developments in Jamaica and the wider Caribbean.
As Chief Executive Officer, Frith provides strategic leadership across planning, execution, and long-term vision for the development.
Leadership & Representation
Beyond his private ventures, Frith has contributed to national business advocacy and representation.
Director, Small Business Association of Jamaica (SBAJ) (2008–2010)
Co-opted Board Member, SBAJ (2022–present)
Member, Private Sector Association of Jamaica (PSOJ) since 2007
PSOJ Award Recipient (2008) for sustainable employment creation
Philosophy
Kevin Frith believes in disciplined execution, strategic thinking, and building enterprises that create long-term value. His work reflects a commitment to transformation—of businesses, communities, and the spaces in which people live and work.
